
A Review of
Win Bigly: Persuasion in a World Where Facts Don’t Matter
(Author: Scott Adams)
Scott Adams’ Win Bigly already feels a bit dated, given that the shock of the 2016 election is slowly fading. But the lessons that that election offered us must not be ignored or forgotten, and Adams’ perspective on it is useful.
Voters need to have a deeper understanding of persuasion: to recognize it when a politician is baiting their emotions, to be suspicious when fallacious logic is being employed. It’s not merely about civility, or that voters should stick only to facts, nor even yet that politicians and partisan media should have greater need to fear getting “caught.” Most of all, it is that today’s clutter of public bullshit eclipses even the possibility of serious public deliberation about issues.